Adekunle Gold has put out another soulful, inspiring and reflective heart tugging tune titled “Ire” which means - goodness. The song which is off his second album - About 30 gives a glimpse into the story of his life and it paints a picture of the journey so far. The inspiring tune has spun several covers and boasts a very artistic video and lyrical content which is sure to gear you, the listener, up for success. Today, we’d take a broad look at a few takeaways from the video
1 1.) The grass is greener on the other side
(before the ride)
The opening line of the song, and one of
the most repeated. We are introduced into a world of happiness and celebration
and quickly realize the whole video is backwards- probably a discussion for another day. The beginning of the video
which is actually the end of the video tells how Mr. Gold always assumed that
there was more on whatever side of life he was on. This is true of many who
assume that whatever they don’t have is actually worth more than they do. And
in turn show little to no appreciation for what they do have or neglect
it. There is a quick transition to
explain his discovery when he took the ride.
2 2.) The grass is green where you water the
ground (discovery on the ride)
This line quickly explains how expectations
are sometimes different from reality. He explains how he quickly realized how
there is a whole lot of background to every story, but what most people see is
the front end which they crave for and don’t realize the blood, sweat, tears
and effort that has been put in the back end to make the luscious grass
extremely desirable.
3 3.) Potential only becomes kinetic when effort
is applied
This tune talks about not realizing how
much potential he had inside of him and he kept trying to look to others. The
moment he decided to build from the ground up with whatever he had, dreams
started to take shape.
Random
Musings:
Case in point… For those who didn’t know.
Adekunle Gold auditioned for Project Fame, which is one of the biggest talent
discovery shows in Nigeria about 2 or 3 times and was rejected but eventually
went back to perform on stage this time not as a house mate but a performer
after becoming a household name.
His first single – “Sade” was a cover of one
direction’s “Story of My Life”. The song rose to critical acclaim and won a
number of awards. With the current release of “Ire”, there have been numerous
covers and now, even a competition to feature the winner in one of his future
videos. A wonderful form of outreach and appreciation of the early days.
Adekunle Gold at one point in the social media
space used to be known as the” king of Photoshop” and he alluded to it while
also dreaming and aspiring big in “Ire”. – Leave a comment if you find this reference
in the video.
This barely scratches the surface of this video
but gives a glimpse into its message. Appreciate the grass you have- family,
relationships, health, sound mind, struggles (practically whatever you envision
it to be) … even while pursing your aspirations. “IRE o”
Listen below and be sure to share your
opinions!!!
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